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Published on July 23, A marketing campaign should unfold like a series of dates, said Melissa Bell, marketing director for Volkswagen Group Import in China. A brand should reveal its personality bit by bit, impressing the consumer and making her smile. Melissa Bell “You don’t give away everything in the first moment. We want to build a long-term relationship,” she said. Bell is pushing boundaries in an immature market where brand communication is often unimaginative and to-the-point.

Volkswagen’s Melissa Bell Believes an Ad Campaign Should Be Like Dating

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Dating Lanzelot Trailer [a film by Oliver Rihs]


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